Digital Trends for 2020
From social media to ChatBots, live video, and more. Here are some digital trends for 2020 that we recommend you look at implementing for your business.
- Mobile – Mobile still commands a fundamental lead in online consumer behavior. Everything from e-commerce to customer support is occurring over the smartphone. Make sure that your site is mobile friendly and designed for mobile conversion. An app may be a good addition to your digital portfolio depending on the user behavior of your audience. You can find out how to test your site for mobile performance here.
- Social Media – TikTok is a fast growing and popular social media platform. Instagram continues to be a leader in organic online growth and Facebook remains a good place for retargeting and other ad practices. Make sure that you are utilizing a mix of these platforms to promote your business and build your brand.
- Go Live – Live video on Facebook, Instagram, Twitter and/or YouTube is a great way to reach your audience and offer anything from online courses, concerts or other events where you can gather a live audience. Look at ways that you can incorporate live video into your digital marketing plan.
- ChatBots – If you sell products online or have a basic informational site, a ChatBot is a must. People are becoming conditioned to utilizing them for customer service and even if you are not online, they become a great lead generation tool. We recommend services such as LiveChat or others. Look into how you can incorporate this into your website. A ChatBot can help with lead generation and customer service.
These are just a few trends for 2020 that we see and recommend.
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